Barbara Nekrasova – Co Founder & CEO of Erste Advertising

With over 20 years of experience developing large-scale PR strategies and 15+ years building comprehensive digital marketing for global brands.
Specializes in driving organic traffic with multi-million reach, community marketing, and integrating cutting-edge AI into business processes and content strategies. Helps businesses grow without bloated ad budgets by turning audiences into brand advocates.

Core Expertise:
– Strategic & Crisis PR (20+ years of experience)
– Comprehensive Marketing Strategies (15+ years of experience)
– AI Automation & Integration in Marketing and Community Management
– Organic Growth Hacking & International Audience Development

Dumitru Papeta – Co Founder & Executive Director of Erste Advertising

With over 20 years of experience in digital marketing and social media advertising, specializing in building and managing campaigns across international markets.
Focuses on paid social media, performance marketing, audience growth, lead generation, and integrated digital strategies. Combines data driven advertising with creative content and modern AI tools to improve campaign efficiency, reduce acquisition costs, and generate measurable business results.

Core Expertise:

Social Media Advertising and Performance Marketing, 20+ years of experience

Digital Marketing Strategy and Campaign Management

Lead Generation and Audience Development

Meta Ads, YouTube Ads, Google Ads and Social Media Campaigns

AI Integration in Digital Marketing and Content Production

Daryna Naichuk
Head of Content

Experienced in managing content production, coordinating creative teams, and developing content strategies for digital platforms. Responsible for maintaining brand consistency, planning content, and ensuring high quality execution across all communication channels.

Core Expertise:

Content Strategy

Content Team Management

Editorial Planning

Brand Communication

Creative Production Coordination

Anastasiia Rinh
Social Media Manager

3 years of experience in social media management, content planning, and community engagement. Specializes in building brand presence, creating engaging content, managing social platforms, and supporting paid advertising campaigns.

Core Expertise:

Social Media Management

Content Planning

Community Management

Social Media Analytics

Mykhailo Panadii

Full-Stack & AI Automation Developer

Leads the technical side of the agency’s projects, from building fast and reliable websites to designing custom AI agents that streamline content production and client communication. Focused on turning routine marketing tasks into automated workflows and keeping every solution secure, scalable, and easy to maintain.

Core Expertise:

Web Development

AI Agent Development

Business Process Automation

API & CRM Integration

Application Security