🎯 Case Study: Znayka Academy – Targeted Advertising Campaign

https://www.znayka-academy.com

https://www.facebook.com/ZnaykaRussianCentre

https://www.instagram.com/znayka_academy

Objective
The goal was to attract new students to Znayka Academy’s online and offline programs, focusing on families and young learners based in London and across the UK.

Strategy
We developed and implemented a comprehensive digital marketing campaign using targeted Facebook and Instagram ads. The strategy included:

Setting up detailed audience segmentation by location, interests, and parental status.

Launching retargeting campaigns for website visitors and social media followers.

Creating lookalike audiences based on existing students and leads to expand reach.

Tools
Meta Ads Manager, Facebook Pixel, Google Tag Manager, and integrated CRM tracking.

Results

200+ qualified leads generated during the campaign period.

£4–5 average cost per lead, optimized through A/B testing and continuous audience refinement.

Over 10% conversion rate from leads to enrolled students.

Outcome
The campaign effectively boosted Znayka Academy’s brand visibility in the UK market and proved that targeted advertising can deliver measurable growth in the education sector when supported by precise audience analytics and data-driven optimization.