{"id":482,"date":"2025-10-29T19:26:30","date_gmt":"2025-10-29T16:26:30","guid":{"rendered":"https:\/\/www.erste.company\/?p=482"},"modified":"2025-10-29T19:36:08","modified_gmt":"2025-10-29T16:36:08","slug":"znayka-academy-targeted-advertising-case","status":"publish","type":"post","link":"https:\/\/www.erste.company\/?p=482","title":{"rendered":"Znayka Academy Targeted Advertising Case"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\ud83c\udfaf Case Study: Znayka Academy &#8211; Targeted Advertising Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.znayka-academy.com\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.znayka-academy.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/ZnaykaRussianCentre\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.facebook.com\/ZnaykaRussianCentre<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/znayka_academy\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.instagram.com\/znayka_academy<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective<\/strong><br>The goal was to attract new students to Znayka Academy\u2019s online and offline programs, focusing on families and young learners based in London and across the UK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy<\/strong><br>We developed and implemented a comprehensive digital marketing campaign using targeted Facebook and Instagram ads. The strategy included:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up detailed audience segmentation by location, interests, and parental status.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launching retargeting campaigns for website visitors and social media followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating lookalike audiences based on existing students and leads to expand reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools<\/strong><br>Meta Ads Manager, Facebook Pixel, Google Tag Manager, and integrated CRM tracking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">200+ qualified leads generated during the campaign period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a34\u20135 average cost per lead, optimized through A\/B testing and continuous audience refinement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over 10% conversion rate from leads to enrolled students.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Outcome<\/strong><br>The campaign effectively boosted Znayka Academy\u2019s brand visibility in the UK market and proved that targeted advertising can deliver measurable growth in the education sector when supported by precise audience analytics and data-driven optimization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udfaf Case Study: Znayka Academy &#8211; Targeted Advertising Campaign https:\/\/www.znayka-academy.com https:\/\/www.facebook.com\/ZnaykaRussianCentre https:\/\/www.instagram.com\/znayka_academy ObjectiveThe goal was to attract new students to Znayka Academy\u2019s online and offline programs, focusing on families and young learners based in London and across the UK. StrategyWe developed and implemented a comprehensive digital marketing campaign using targeted Facebook and Instagram ads. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-482","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/www.erste.company\/index.php?rest_route=\/wp\/v2\/posts\/482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erste.company\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erste.company\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erste.company\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erste.company\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=482"}],"version-history":[{"count":2,"href":"https:\/\/www.erste.company\/index.php?rest_route=\/wp\/v2\/posts\/482\/revisions"}],"predecessor-version":[{"id":486,"href":"https:\/\/www.erste.company\/index.php?rest_route=\/wp\/v2\/posts\/482\/revisions\/486"}],"wp:attachment":[{"href":"https:\/\/www.erste.company\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erste.company\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erste.company\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}